Getting Started with Marketing Wizebank

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Overview 🚀

Wizebank helps course creators and educators improve conversion and average order values. Educating customers about Wizebank and adding monthly payment messaging throughout the conversion funnel will positively affect customers' purchase intent, and naturally encourages upsells and bundling.

Before you start 🚨

  • Ensure your messaging is compliant or your merchant account can be disabled. Review our Marketing Compliance Guidelines page for full details.
  • Do not publish Wizebank-related marketing materials without contacting us for review. This applies to copy on your website, email messages, and any other digital or physical marketing materials.

Marketing Wizebank 🔊

The conversion funnel describes the customer journey all the way from discovery to purchase, and Wizebank can be implemented throughout that funnel to improve conversion.

  1. On-Site Marketing: Wizebank should be displayed in-context wherever a price is displayed, as well as globally across the site to advertise your partnership with Wizebank.
  2. Email Marketing: You can mitigate customers' price sensitivity by describing things in terms of monthly prices. Promoting the availability of Wizebank payment plans can drive increased site traffic.

Email Marketing 📨

Wizebank encourages merchants to promote Wizebank through email marketing campaigns. Email campaigns include newsletters, promotions, and retargeting.

  1. Email Marketing Guide: Please review our email marketing guide that covers the messaging and layout to follow when creating your emails to ensure that you maintain the quality of the Wizebank brand.

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